The Impending Arrival of 5G: What You Need to Know

VujaDE on July 18, 2023

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The Impending Arrival of 5G: What You Need to Know

The era of 5G is upon us, and it is set to revolutionize the way we connect, communicate, and experience the digital world. The highly anticipated fifth-generation wireless technology promises lightning-fast speeds, unprecedented connectivity, and a plethora of new opportunities across various industries. But what exactly is 5G, and what do you need to know about its impending arrival?

To put it simply, 5G is the next generation of wireless networks that builds upon the foundations of 4G LTE. While 4G brought us faster download and upload speeds, 5G takes it to a whole new level by offering internet speeds that are up to 100 times faster. This means downloading a full-length movie could take mere seconds, and streaming high-definition videos will be seamless, eliminating frustrating buffering times.

One of the key features of 5G is its significantly lower latency. Latency refers to the time it takes for data to travel from one point to another, and with 5G, it is expected to be reduced to as low as 1 millisecond. This near-instantaneous responsiveness will enable applications and devices to communicate and interact in real-time, opening up doors for advancements in fields such as autonomous vehicles, virtual reality, and robotics.

Another important aspect of 5G is its capacity to handle a massive number of connected devices simultaneously. This increase in connectivity will be vital in the development of the Internet of Things (IoT), where everyday objects are connected to the internet and can communicate with each other. Smart homes, smart cities, and smart grids will become a reality as 5G enables a seamless network of interconnected devices.

While the promises of 5G are undeniably exciting, it is important to understand the infrastructure required to make this technology fully functional. 5G operates on a higher frequency spectrum, which means it has a shorter range compared to 4G. Consequently, more cell towers and small cells will need to be installed to ensure reliable coverage, especially in urban areas. The deployment process might take time and will require substantial investment from telecommunication companies and governments.

Furthermore, as with any new technology, there are concerns around security and privacy. With the increased connectivity and data exchange that 5G brings, there will be an amplified need for robust security measures to protect against potential cyber threats. As 5G infiltrates various industries such as healthcare, finance, and transportation, securing sensitive data will become paramount.

The arrival of 5G will also have a considerable impact on various sectors. Industries such as healthcare will benefit from remote consultations and diagnostics made possible by the high-speed, low-latency connection. Self-driving cars and smart traffic management systems will become more efficient and safer with the real-time communication facilitated by 5G. Additionally, the entertainment industry would experience a significant transformation, offering immersive virtual reality experiences and seamless streaming services.

In conclusion, the impending arrival of 5G promises a new era of connectivity, speed, and endless possibilities. From faster download speeds to real-time interactions, this technology will revolutionize how we connect and interact with the digital world. However, it is crucial to understand the infrastructure requirements, potential security concerns, and the impact it will have on various industries. Buckle up, for 5G is set to change the way we live, work, and play.
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Bond sales bring in $210 million for Telegram

VujaDE on July 18, 2023

Telegram recently raised approximately $210 million through bond sales, with investors including its founder, Pavel Durov. The popular messaging app, with over 800 million monthly users, issued $270 million in bonds. According to a company executive, the bond issue price differed due to the significant increase in interest rates since 2021. Although Telegram is not yet profitable, this new financing aims to bring them closer to the break-even point. Durov claimed that Telegram is closer to profitability than competitors like Twitter and Snap in absolute numbers. The bonds were purchased by “well-known funds with stellar reputations,” as described by Durov, although the specific funds were not disclosed. Durov also revealed that he personally invested tens of millions into the new Telegram bonds, in addition to the hundreds of millions he has previously spent on sustaining the app. Telegram continues to gain over 2.5 million users daily, and Durov mentioned his ownership of Bitcoin and Toncoin, a loosely linked token. This funding comes after Telegram raised over $1 billion in debt financing by selling 5-year pre-IPO convertible bonds more than two years ago. Further details on the recent bond sales are yet to be obtained.

Enhance Your Next Board Meeting with these 5 Powerful Marketing Slides

VujaDE on July 18, 2023

Michelle Swan
Contributor

Michelle Swan is a partner at Tercera and is responsible for marketing and content, the advisor and portfolio experience, and guiding portfolio companies on go-to-market and brand strategies.

Most board directors understand the importance of marketing for a company’s growth. However, marketing is often reduced to a single metric – pipeline – in board meetings.

While generating leads is a key function of marketing, it has the potential to contribute much more to a company’s performance. Marketing also shapes market positioning, elevates brand reputation, and creates leverage and consistency across various functions as a company grows.

Why is marketing undervalued?

The main reason is that marketing is often a mystery to board members. Research shows that very few Fortune 1000 boards have active marketing leaders. Additionally, many board members come from backgrounds without marketing experience, further contributing to the undervaluing of marketing.

Another reason is the increasing need for businesses to be data-driven. It is easier to measure the impact of events and digital demand-gen activities compared to brand campaigns and other aspects of marketing that are essential but challenging to measure in terms of ROI.

As a result, business leaders often focus on measuring marketing’s contribution to the near-term pipeline, neglecting other important aspects of marketing.

Reshaping the board update

A board’s role in a growth company is not just governance but also guiding future performance. When presenting marketing updates to the board, it is important to cover five key areas:

  • Priorities: Share the areas of the business that marketing is driving or supporting.
  • Performance: Provide updates on how marketing is performing against its priorities.
  • Pipeline: Discuss the health of the pipeline.
  • Positioning: Evaluate if the company and its offerings are positioned for future growth.
  • Plans: Share the plans for the next quarter or year.

Clarify the priorities

Start by discussing the areas of the business that marketing is focused on, whether quarterly objectives, annual OKRs, or strategic initiatives. For each priority, explain how marketing is contributing and why it is important.

Show your performance

Create a scorecard that tracks marketing’s progress against its priorities. Use data and milestones to provide a clear picture of performance. Don’t shy away from acknowledging areas of improvement and asking for the board’s support.