Julie Wainwright, the founder and former CEO of luxury online consignment company The RealReal, has launched a new startup called Ahara. Ahara is a personalized nutrition company that offers recommendations to its customers based on a health questionnaire and a range of at-home tests for genetic, epigenetic, and biomarkers. The company’s tests provide information on nutrient metabolism, cell health, and blood levels of key nutrients like vitamin D and Omega 3s. Wainwright has partnered with celebrity physician-nutritionist Melina Jampolis as co-founder and the outfit has already secured $10.25 million in a funding round led by Greycroft. Ahara is currently in beta and operates a freemium model for premium members. Compared to The RealReal, Ahara requires fewer resources. Ahara joins a growing market of digital nutrition startups, such as Mighty Health, Nourish, and Zoe.
