Lawyers Look to Unite and Disrupt the Franchise Industry by Launching The Franchise Firm

Boca Raton, FL, January 22, 2024 –(– The partners of The Franchise Firm today announce to the public and the franchise industry that the firm is open for business.

Founding partners Adam G. Wasch, Natalie M. Restivo, Evan M. Goldman, and Brett Buterick recently departed an AmLaw 200 national law firm to form TFF, a full-service firm dedicated to serving the legal and growth needs of franchisors, franchisees, entrepreneurs, searchers, suppliers, and investors. The firm’s attorney roster also includes Senior Counsel Joseph C. Wasch and Counsel Samantha Hirsch.

The firm’s primary focus on the legal side is on emerging brand franchisor representation, startup franchising, franchise resales, mergers and acquisitions, general counsel services, intellectual property, and dispute resolution. The firm represents over 150 brands in all industries including health and wellness, fast food, residential and commercial services, pet wellness, dog care, fitness, cannabis, retail, hotel, education, pizza, and more.

By offering fixed fees and monthly retainer options on franchise legal services, the firm is taking a modern approach to the practice of law. “Price transparency, easy access to experienced attorneys, convenient billing practices, and quick response and turnaround times are the guideposts at the firm,” said Adam G. Wasch.

“Our goal in founding TFF was to create a firm that is better-aligned with our clients and those we have relationships with, who are entrepreneurial in spirit,” said Evan M. Goldman. “With TFF, we are able to match their expectations and desires, and deliver a first-class product without the limitations of a small firm or the unnecessary overhead of a large firm. Ultimately, our goal is to be aligned and intertwined with our clients, which is a positive for everyone involved.”

In addition to the franchise law practice, the firm is the first collective of franchise professionals designed to unite and disrupt what TFF views as a fragmented industry. The firm intends to combine experienced franchise lawyers with vetted franchise brokers, consultants, service providers, suppliers, and professionals in related areas of the industry working together and collaborating to benefit the firm’s clients.

“We have a vision to bring franchise lawyers and professionals that we trust and enjoy working with together under one virtual roof for the benefit of all of our clients,” added Wasch. “We have forged strong relationships in this industry over the years and have worked with the best of the best industry professionals. We view TFF as a collaborative vehicle to help our startup and emerging brand clients sell units, to assist our franchise searcher clients with finding the perfect fit through brokers, and to provide our franchisors with suppliers that will help them scale their brand among other benefits. The possibilities are endless with TFF, and we are excited to get started.”

About The Franchise Firm

The Franchise Firm is a full-service franchise law firm dedicated to serving the legal needs of franchisors, franchisees, startups, investors, searchers, and entrepreneurs nationwide. TFF is the first professional organization to combine franchise lawyers with industry professionals for the benefit of firm clients. Learn more about The Franchise Firm at

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