The short-form video app Tiki is to discontinue operations in India on June 27, becoming the latest business to struggle to fill the gap in the South Asian market left by the Indian government’s TikTok ban. Despite having 35 million monthly users in India, Tiki is to cease all functions and services at 11.59 pm local time on June 27. The video app launched in India after the TikTok ban, with many industry insiders believing it was a loose subsidiary of a Chinese video app that was also removed from the market in 2020. The shutdown of Tiki comes amid consolidation and exits from India’s short video market.
